birchbox.com weekly rank trends

Birchbox: The smartest way to shop for beauty and grooming products


birchbox.com daily Alexa rank chart positions last 7 days.


DateRankDelta
Mon, 19 Nov 201827,616-6,837
Sun, 18 Nov 201820,7795,567
Sat, 17 Nov 201826,346965
Fri, 16 Nov 201827,311-3,666
Thu, 15 Nov 201823,645-1,319
Wed, 14 Nov 201822,32610,215
Tue, 13 Nov 201832,541-4,492

birchbox.com alexa rank chart

Alexa rank is an empirical ranking system for the popularity of the site, based on its daily attendance, unique users and page views. The lower the numerical value of the rank, the more popular the site. For example site with the highest combination of unique visitors and pageviews have Alexa rank value 1.


Get a monthly box of personalized makeup, haircare and skincare samples delivered right to your door. Stock up on your favorite beauty brands and products at Birchbox Shop, plus get ideas and inspiration to bring into your daily routine.

Compare birchbox.com alexa rank to other sites

birchbox.com

birchbox.com whois

Domain Name: BIRCHBOX.COM
Registry Domain ID: 92282697_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Update Date: 2013-09-05T13:57:06Z
Creation Date: 2002-11-16T20:34:22Z
Registrar Registration Expiration Date: 2018-11-16T20:34:22Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registry Registrant ID:
Registrant Name: Jereme Corrado
Registrant Organization: Birchbox
Registrant Street: 28 East 28th St.
Registrant City: New York
Registrant State/Province: New York
Registrant Postal Code: 10016
Registrant Country: United States
Registrant Phone: +1.8774877272
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: hostmaster@birchbox.com
Registry Admin ID:
Admin Name: Jereme Corrado
Admin Organization: Birchbox
Admin Street: 28 East 28th St.
Admin City: New York
Admin State/Province: New York
Admin Postal Code: 10016
Admin Country: United States
Admin Phone: +1.8774877272
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: hostmaster@birchbox.com
Registry Tech ID:
Tech Name: Jereme Corrado
Tech Organization: Birchbox
Tech Street: 28 East 28th St.
Tech City: New York
Tech State/Province: New York
Tech Postal Code: 10016
Tech Country: United States
Tech Phone: +1.8774877272
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: hostmaster@birchbox.com
Name Server: NS1.P03.DYNECT.NET
Name Server: NS2.P03.DYNECT.NET
Name Server: NS3.P03.DYNECT.NET
Name Server: NS4.P03.DYNECT.NET
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2015-05-20T15:00:00Z

birchbox.com server information

birchbox.com desktop page speed statistics

Site Title: Birchbox: The smartest way to shop for beauty and grooming products

Birchbox.com Desktop Speed: 53/100

Birchbox.com Desktop Speed Test Quick Overview:

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://api.birchbox.com/products/categories/tree (expiration not specified)
https://api.birchbox.com/products/v2/categories/hierarchy (expiration not specified)
https://api.birchbox.com/products/v2/products/24371/options (expiration not specified)
https://api.birchbox.com/products/v2/products/26290/options (expiration not specified)
https://bat.bing.com/bat.js (expiration not specified)
https://edge.birchbox.com/components/product-carou…_us/img/arrow-left.png (expiration not specified)
https://edge.birchbox.com/components/product-carou…us/img/arrow-right.png (expiration not specified)
https://edge.birchbox.com/fonts/1.2.0/fontawesome-webfont.woff (expiration not specified)
https://edge.birchbox.com/fonts/1.2.0/lineto-brown-pro-bold.woff (expiration not specified)
https://edge.birchbox.com/fonts/1.2.0/lineto-brown-pro-regular.woff (expiration not specified)
https://edge.birchbox.com/fonts/1.2.0/sourcesanspro-regular-webfont.woff (expiration not specified)
https://edge.birchbox.com/fonts/1.2.0/sourcesanspro-semibold-webfont.woff (expiration not specified)
https://edge.birchbox.com/img/site/birchbox-logo-white.png (expiration not specified)
https://edge.birchbox.com/img/site/footer/phone_slim.png (expiration not specified)
https://edge.birchbox.com/img/site/footer/retail_flag.png (expiration not specified)
https://edge.birchbox.com/img/site/header/bg@2x.png (expiration not specified)
https://edge.birchbox.com/img/site/loh-2016/LOH_Sk…e_Evergreen_Mobile.jpg (expiration not specified)
https://edge.birchbox.com/img/site/loh-2016/New_LO…ne_WebRes_1920x434.jpg (expiration not specified)
https://edge.birchbox.com/img/site/loh-2016/beauty.png (expiration not specified)
https://edge.birchbox.com/img/site/loh-2016/squiggle.png (expiration not specified)
https://edge.birchbox.com/img/site/loh/products-men.jpg (expiration not specified)
https://edge.birchbox.com/img/site/loh/products-women.jpg (expiration not specified)
https://edge.birchbox.com/img/site/sprite-flags.png (expiration not specified)
https://edge.birchbox.com/pages/shop-home/4/us/img…ner-gift-picks-nov.jpg (expiration not specified)
https://edge.birchbox.com/pages/shop-home/4/us/img…ini-banner-lte-nov.jpg (expiration not specified)
https://edge.birchbox.com/pages/shop-home/4/us/img…anner-under-25-nov.jpg (expiration not specified)
https://edge.birchbox.com/uploads/box-women-december_rev.png (expiration not specified)
https://lib.soldsie.com/assets/crane.1.1.js (expiration not specified)
https://load.s3.amazonaws.com/pixel.gif (expiration not specified)
https://www.birchbox.com/images/uploads/Birchbox-S…pring-2016_600x400.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/Birchbox_RTR_Landing-1.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/LOH_Skylin…reen_Desktop_03_1x.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/M_LTE_Fath…he-Move_02_200x200.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/M_Q1_Press_01_A_200x200.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/W_June_MT_…avDropDown_200x200.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/W_Radiant-…Kit_Nav-1x_200x200.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/W_Sunny-Si…mer-LTE_01_390x390.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/shop-narrow.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…m_capoff_1_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…_nocap_1_900x900_1.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…ntials_duo_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…p-open_1500x1500_1.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…e_edp_50ml_withbox.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…lief_1.7oz_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…ricot_30ml_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…ve_shampoo_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…le_balm_pd_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…e-50-ml_pd_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…lly_1.7oz3_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…dryshampoo_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…mask_3.4oz_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…sitiveeyes_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…er_serum_900x900_1.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…cotedazure_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…owoutspray_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…waver_s1_1_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…imune_30ml_900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…kit-2016_1500x1500.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…reatment.1500x1500.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…ightenup_900x900_1.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…kage-tubes-900x900.jpg (expiration not specified)
https://www.birchbox.com/shop/media/catalog/produc…scara_2015_900x900.jpg (expiration not specified)
https://tags.tiqcdn.com/utag/birchbox/main/prod/utag.js (5 minutes)
https://connect.facebook.net/en_US/all.js (20 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://secure.leadback.advertising.com/adcedge/lb…LTLB[8760],visit[720]& (60 minutes)
https://ssl.google-analytics.com/ga.js (2 hours)
https://edge.birchbox.com/components/carousel/1.1.0/en_us/carousel.min.css (4 hours)
https://edge.birchbox.com/components/carousel/1.1.0/en_us/carousel.min.js (4 hours)
https://edge.birchbox.com/components/diamond-spinn…iamond-spinner.min.css (4 hours)
https://edge.birchbox.com/components/diamond-spinn…diamond-spinner.min.js (4 hours)
https://edge.birchbox.com/components/list-dissolve…list-dissolver.min.css (4 hours)
https://edge.birchbox.com/components/list-dissolve…/list-dissolver.min.js (4 hours)
https://edge.birchbox.com/components/product-carou…oduct-carousel.min.css (4 hours)
https://edge.birchbox.com/components/product-carou…roduct-carousel.min.js (4 hours)
https://edge.birchbox.com/components/react-carouse…react-carousel.min.css (4 hours)
https://edge.birchbox.com/components/react-carouse…/react-carousel.min.js (4 hours)
https://edge.birchbox.com/components/skyline/1.0.0/en_us/skyline.min.css (4 hours)
https://edge.birchbox.com/components/skyline/1.0.0/en_us/skyline.min.js (4 hours)
https://edge.birchbox.com/fonts/1.2.0/birchbox-fonts.css (4 hours)
https://edge.birchbox.com/libs/js/xdomain/proxy.js (4 hours)
https://edge.birchbox.com/libs/react-dom/0.14.3/react-dom.min.js (4 hours)
https://edge.birchbox.com/libs/react-redux/4.4.1/react-redux.min.js (4 hours)
https://edge.birchbox.com/libs/react-with-addons/0…act-with-addons.min.js (4 hours)
https://edge.birchbox.com/libs/redux/3.3.1/redux.min.js (4 hours)
https://edge.birchbox.com/modules/core-css/63/site.css (4 hours)
https://edge.birchbox.com/modules/core-javascript/143/us/core.min.js (4 hours)
https://edge.birchbox.com/modules/core-javascript/143/us/site-bb.min.js (4 hours)
https://edge.birchbox.com/modules/event-tracking/15/event-tracking.min.js (4 hours)
https://edge.birchbox.com/pages/home/51/en_us/home.min.css (4 hours)
https://edge.birchbox.com/pages/home/51/en_us/home.min.js (4 hours)
Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 2 blocking script resources and 9 blocking CSS resources. This causes a delay in rendering your page.
https://ajax.googleapis.com/ajax/libs/jquery/1.8.3/jquery.min.js
https://edge.birchbox.com/modules/core-javascript/143/us/core.min.js
Optimize CSS Delivery of the following:
https://edge.birchbox.com/fonts/1.2.0/birchbox-fonts.css
https://edge.birchbox.com/modules/core-css/63/site.css
https://edge.birchbox.com/components/diamond-spinn…iamond-spinner.min.css
https://edge.birchbox.com/components/product-carou…oduct-carousel.min.css
https://edge.birchbox.com/components/list-dissolve…list-dissolver.min.css
https://edge.birchbox.com/components/skyline/1.0.0/en_us/skyline.min.css
https://edge.birchbox.com/components/carousel/1.1.0/en_us/carousel.min.css
https://edge.birchbox.com/components/react-carouse…react-carousel.min.css
https://edge.birchbox.com/pages/home/51/en_us/home.min.css
Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 189.5KiB (85% reduction).
Compressing https://www.birchbox.com/shop/productapi/data/get/…6322,26331,26339,26340 could save 87.6KiB (90% reduction).
Compressing https://www.birchbox.com/shop/productapi/data/get/…0969,14562,16078,16277 could save 76.9KiB (85% reduction).
Compressing https://lib.soldsie.com/assets/crane.1.1.js could save 20.8KiB (69% reduction).
Compressing https://bbox.netmng.com/?aid=4347&siclientid=&Prod…tegoryID=undefined&cch could save 2.1KiB (69% reduction).
Compressing https://us-sonar.sociomantic.com/html/2010-07-01/u…26693209797757&hs=true could save 2.1KiB (66% reduction).
Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://birchbox.com/
https://birchbox.com/
https://www.birchbox.com/
Optimize images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 44.7KiB (19% reduction).
Losslessly compressing https://edge.birchbox.com/img/site/loh-2016/New_LO…ne_WebRes_1920x434.jpg could save 20.3KiB (16% reduction).
Losslessly compressing https://edge.birchbox.com/uploads/box-women-december_rev.png could save 6.9KiB (20% reduction).
Compressing and resizing https://edge.birchbox.com/img/site/loh-2016/beauty.png could save 5.2KiB (55% reduction).
Losslessly compressing https://edge.birchbox.com/img/site/birchbox-logo-white.png could save 1.8KiB (57% reduction).
Compressing and resizing https://edge.birchbox.com/img/site/footer/phone_slim.png could save 1.2KiB (77% reduction).
Compressing and resizing https://edge.birchbox.com/img/site/footer/retail_flag.png could save 1.1KiB (56% reduction).
Losslessly compressing https://www.birchbox.com/shop/media/catalog/produc…waver_s1_1_900x900.jpg could save 750B (23% reduction).
Losslessly compressing https://www.birchbox.com/shop/media/catalog/produc…dryshampoo_900x900.jpg could save 739B (20% reduction).
Losslessly compressing https://www.birchbox.com/shop/media/catalog/produc…owoutspray_900x900.jpg could save 726B (16% reduction).
Losslessly compressing https://www.birchbox.com/shop/media/catalog/produc…scara_2015_900x900.jpg could save 721B (17% reduction).
Losslessly compressing https://www.birchbox.com/shop/media/catalog/produc…lief_1.7oz_900x900.jpg could save 675B (13% reduction).
Losslessly compressing https://www.birchbox.com/shop/media/catalog/produc…ricot_30ml_900x900.jpg could save 659B (13% reduction).
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Losslessly compressing https://www.birchbox.com/shop/media/catalog/produc…reatment.1500x1500.jpg could save 612B (12% reduction).
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Birchbox.com Desktop Resources


Total Resources242
Number of Hosts68
Static Resources110
JavaScript Resources62
CSS Resources9

Birchbox.com Desktop Resource Breakdown

birchbox.com mobile page speed statistics

Site Title: Birchbox: The smartest way to shop for beauty and grooming products

Birchbox.com Mobile Usability: 94/100

Birchbox.com Mobile Usability Test Quick Overview:

Size content to viewport

The page content is too wide for the viewport, forcing the user to scroll horizontally. Size the page content to the viewport to provide a better user experience.
The page content is 415 CSS pixels wide, but the viewport is only 411 CSS pixels wide. The following elements fall outside the viewport:
The element <div class="product-carous…-carousel-next"> falls outside the viewport.
The element <div class="product-carous…-carousel-next"> falls outside the viewport.
The element <div class="product-carous…-carousel-next"> falls outside the viewport.
Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
The tap target <span class="site-search-btn"></span> is close to 1 other tap targets.
The tap target <div id="best-sellers-c…uct-carousel-1" class="product-carousel">Best Sellers…l Best Sellers</div> is close to 1 other tap targets.
The tap target <a href="/shop/feedback…duct_id/16299/" class="prp-link">5,998</a> and 2 others are close to other tap targets.
The tap target <a href="/about">About</a> and 9 others are close to other tap targets.
The tap target <div class="pluginButton p…onDisconnected">Like</div> is close to 1 other tap targets.
The tap target <button type="submit"></button> is close to 1 other tap targets.
The tap target <a href="javascript:void(0);" class="dropdown-toggle">USA</a> is close to 1 other tap targets.
The tap target <a href="javascript:void(0);" class="dropdown-toggle">USA</a> is close to 1 other tap targets.
The tap target <a href="/about/terms-conditions">Terms</a> and 1 others are close to other tap targets.

Birchbox.com Mobile Speed: 36/100

Birchbox.com Mobile Speed Test Quick Overview:

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 2 blocking script resources and 9 blocking CSS resources. This causes a delay in rendering your page.
https://ajax.googleapis.com/ajax/libs/jquery/1.8.3/jquery.min.js
https://edge.birchbox.com/modules/core-javascript/143/us/core.min.js
Optimize CSS Delivery of the following:
https://edge.birchbox.com/fonts/1.2.0/birchbox-fonts.css
https://edge.birchbox.com/modules/core-css/63/site.css
https://edge.birchbox.com/components/diamond-spinn…iamond-spinner.min.css
https://edge.birchbox.com/components/product-carou…oduct-carousel.min.css
https://edge.birchbox.com/components/list-dissolve…list-dissolver.min.css
https://edge.birchbox.com/components/skyline/1.0.0/en_us/skyline.min.css
https://edge.birchbox.com/components/carousel/1.1.0/en_us/carousel.min.css
https://edge.birchbox.com/components/react-carouse…react-carousel.min.css
https://edge.birchbox.com/pages/home/51/en_us/home.min.css
Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://api.birchbox.com/products/categories/tree (expiration not specified)
https://api.birchbox.com/products/v2/categories/hierarchy (expiration not specified)
https://api.birchbox.com/products/v2/products/19824/options (expiration not specified)
https://api.birchbox.com/products/v2/products/19961/options (expiration not specified)
https://api.birchbox.com/products/v2/products/21794/options (expiration not specified)
https://bat.bing.com/bat.js (expiration not specified)
https://edge.birchbox.com/components/product-carou…_us/img/arrow-left.png (expiration not specified)
https://edge.birchbox.com/components/product-carou…us/img/arrow-right.png (expiration not specified)
https://edge.birchbox.com/fonts/1.2.0/fontawesome-webfont.woff (expiration not specified)
https://edge.birchbox.com/fonts/1.2.0/lineto-brown-pro-bold.woff (expiration not specified)
https://edge.birchbox.com/fonts/1.2.0/lineto-brown-pro-regular.woff (expiration not specified)
https://edge.birchbox.com/fonts/1.2.0/sourcesanspro-regular-webfont.woff (expiration not specified)
https://edge.birchbox.com/fonts/1.2.0/sourcesanspro-semibold-webfont.woff (expiration not specified)
https://edge.birchbox.com/img/site/birchbox-logo-white.png (expiration not specified)
https://edge.birchbox.com/img/site/footer/phone_slim.png (expiration not specified)
https://edge.birchbox.com/img/site/footer/retail_flag.png (expiration not specified)
https://edge.birchbox.com/img/site/header/bg@2x.png (expiration not specified)
https://edge.birchbox.com/img/site/loh-2016/LOH_Sk…e_Evergreen_Mobile.jpg (expiration not specified)
https://edge.birchbox.com/img/site/loh-2016/beauty.png (expiration not specified)
https://edge.birchbox.com/img/site/loh/products-men.jpg (expiration not specified)
https://edge.birchbox.com/img/site/loh/products-women.jpg (expiration not specified)
https://edge.birchbox.com/img/site/sprite-flags.png (expiration not specified)
https://edge.birchbox.com/pages/shop-home/4/us/img…ner-gift-picks-nov.jpg (expiration not specified)
https://edge.birchbox.com/pages/shop-home/4/us/img…ini-banner-lte-nov.jpg (expiration not specified)
https://edge.birchbox.com/pages/shop-home/4/us/img…anner-under-25-nov.jpg (expiration not specified)
https://edge.birchbox.com/uploads/box-women-december_rev.png (expiration not specified)
https://lib.soldsie.com/assets/crane.1.1.js (expiration not specified)
https://load.s3.amazonaws.com/pixel.gif (expiration not specified)
https://www.birchbox.com/images/uploads/Birchbox-S…pring-2016_600x400.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/Birchbox_RTR_Landing-1.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/W_Sunny-Si…mer-LTE_01_390x390.jpg (expiration not specified)
https://www.birchbox.com/images/uploads/shop-narrow.jpg (expiration not specified)
https://tags.tiqcdn.com/utag/birchbox/main/prod/utag.js (5 minutes)
https://connect.facebook.net/en_US/all.js (20 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://secure.leadback.advertising.com/adcedge/lb…LTLB[8760],visit[720]& (60 minutes)
https://ssl.google-analytics.com/ga.js (2 hours)
https://edge.birchbox.com/components/accordion/2.0…n_us/accordion.min.css (4 hours)
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https://edge.birchbox.com/components/carousel/1.1.0/en_us/carousel.min.css (4 hours)
https://edge.birchbox.com/components/carousel/1.1.0/en_us/carousel.min.js (4 hours)
https://edge.birchbox.com/components/diamond-spinn…iamond-spinner.min.css (4 hours)
https://edge.birchbox.com/components/diamond-spinn…diamond-spinner.min.js (4 hours)
https://edge.birchbox.com/components/list-dissolve…list-dissolver.min.css (4 hours)
https://edge.birchbox.com/components/list-dissolve…/list-dissolver.min.js (4 hours)
https://edge.birchbox.com/components/product-carou…oduct-carousel.min.css (4 hours)
https://edge.birchbox.com/components/product-carou…roduct-carousel.min.js (4 hours)
https://edge.birchbox.com/components/react-carouse…react-carousel.min.css (4 hours)
https://edge.birchbox.com/components/react-carouse…/react-carousel.min.js (4 hours)
https://edge.birchbox.com/components/skyline/1.0.0/en_us/skyline.min.css (4 hours)
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https://edge.birchbox.com/fonts/1.2.0/birchbox-fonts.css (4 hours)
https://edge.birchbox.com/libs/js/xdomain/proxy.js (4 hours)
https://edge.birchbox.com/libs/react-dom/0.14.3/react-dom.min.js (4 hours)
https://edge.birchbox.com/libs/react-redux/4.4.1/react-redux.min.js (4 hours)
https://edge.birchbox.com/libs/react-with-addons/0…act-with-addons.min.js (4 hours)
https://edge.birchbox.com/libs/redux/3.3.1/redux.min.js (4 hours)
https://edge.birchbox.com/modules/core-css/63/site.css (4 hours)
https://edge.birchbox.com/modules/core-javascript/143/us/core.min.js (4 hours)
https://edge.birchbox.com/modules/core-javascript/143/us/narrow.min.js (4 hours)
https://edge.birchbox.com/modules/core-javascript/143/us/site-bb.min.js (4 hours)
https://edge.birchbox.com/modules/event-tracking/15/event-tracking.min.js (4 hours)
https://edge.birchbox.com/pages/home/51/en_us/home.min.css (4 hours)
https://edge.birchbox.com/pages/home/51/en_us/home.min.js (4 hours)
Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://birchbox.com/
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https://www.birchbox.com/
Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 252.4KiB (85% reduction).
Compressing https://www.birchbox.com/shop/productapi/data/get/…1594,21595,20900,20902 could save 81.8KiB (88% reduction).
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Prioritize visible content

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The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.
Only about 65% of the final above-the-fold content could be rendered with the full HTML response.
Optimize images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 10.5KiB (26% reduction).
Losslessly compressing https://edge.birchbox.com/uploads/box-women-december_rev.png could save 6.9KiB (20% reduction).
Losslessly compressing https://edge.birchbox.com/img/site/birchbox-logo-white.png could save 1.8KiB (57% reduction).
Losslessly compressing https://edge.birchbox.com/img/site/footer/phone_slim.png could save 1.1KiB (68% reduction).
Losslessly compressing https://edge.birchbox.com/img/site/footer/retail_flag.png could save 776B (40% reduction).

Birchbox.com Mobile Resources


Total Resources222
Number of Hosts67
Static Resources83
JavaScript Resources70
CSS Resources10

Birchbox.com Mobile Resource Breakdown

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